Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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ISBN-10: 0470560711

ISBN-13: 978-0470560716

Part I   ASSESSMENT
Chapter 1 Anatomy of an Event  
Chapter 2   Creating the Event Plan
Chapter 3   Developing the Event Site  
Chapter 4   Providing the Event Infrastructure  
Part II   ANTICIPATION and ARRIVAL
Chapter 5   Accommodating the Audience  
Part III   ATMOSPHERE
Chapter 6   Coordinating the Environment  
Chapter 7   Fundamentals of the Production  
Part IV   ACTIVITY
 Chapter 8 Staging an Engaging Experience
Chapter 9 Ancillary Programs 
Part V   APPETITE and AMENITIES
Chapter 10 Food and Beverage Operations
Chapter 11 Making Event Memories 
Part VI   ADMINISTRATION
Chapter 12  Safe Operations 
Chapter 13 Vendors and Volunteers 
Chapter 14 Knowledge Management 
Chapter 15 Sustainable Success 
APPENDIX   Sample forms and checklists

This is a Must Have reference as well as a text book for every student of event and meeting management. In fact, I was so impressed I made this book a compulsory text book in my class at Temple. It is easy to understand and very well laid out, including many check lists that should help students as well as event management practitioners immensely.

 Harith Wickrema

Adjunct Professor, Temple University School of Tourism and Hospitality

Event Solutions Magazine Event Planner of the Year 2002

It's funny; in undergraduate school I sold my text books back as soon as the semester was over in hopes of money $$$.  In graduate school, the books prove of more depth and value, and this is certainly one of them. Your book is a not only a comprehensive set of fundamentals but, the appendix is a real life "tool box."  I have sincerely enjoyed reading your book.

Leif Stringer, Graduate Student

Rosen College of Hospitality Management

University of Central Florida

Julia, my students are using your text and love the models, tables, diagrams, and Silvers methods!  Thanks for this great contribution to the Literature.

Dr. Joe Goldblatt, CSEP

Professor and Executive Director
International Centre for the Study of Planned Events

Queen Margaret University, Edinburgh

Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively select, procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life.

A clear path towards event excellence.

2001-2016, Julia Rutherford Silvers, CSEP. Albuquerque, NM, USA. All Rights Reserved.

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