Julia Rutherford Silvers, CSEP

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Content Analysis of Industry Literature Mapped to the EMBOK

16 December 2007

 

The following illustrates a mapping of textbook contents to the EMBOK Model. The two books mapped here include Risk Management for Meetings and Events (Butterworth-Heinemann, 2008) and Professional Event Coordination (Wiley, 2004). A further content mapping of a broad range of industry literature would facilitate textbook adoption in events management curriculums as well as creating curriculum and competency models for academic and professional development programming. Conducting such content analysis and mapping activities will also help to identify gaps, validate, and inform future growth of the EMBOK.

 

Authors are invited to submit EMBOK-based content maps for inclusion here.

EMBOK  MODEL

(Silvers, 2008) Risk Management

(Silvers, 2004) Event Coordination

Phases, Processes, Values

CH 1  Role of Risk Management

CH 2  Process, Tools, and Techniques

CH 1   Anatomy of an Event

Event Genre

CH 1  Role of Risk Management

CH 1   Anatomy of an Event

ADMINISTRATION

(Silvers, 2008) Risk Management

(Silvers, 2004) Event Coordination

Financial

CH 7  Administrative Safeguards

CH 2   Event Element Assessment

Human Resources

CH 7  Administrative Safeguards

CH 13 Vendors & Volunteers

Information

CH 8  Communications

CH 14 Knowledge Management

Procurement

CH 7  Administrative Safeguards

CH 3  Legal and Ethical Compliance

CH 13 Vendors & Volunteers

Stakeholders

CH 8  Communications

CH 2   Event Element Assessment

CH 14 Knowledge Management

Systems

CH 7  Administrative Safeguards

CH 8  Communications

CH 12  Attendee Management

CH 14 Knowledge Management

Time

CH 7  Administrative Safeguards

CH 2   Event Element Assessment

CH 8   Production Fundamentals

DESIGN

(Silvers, 2008) Risk Management

(Silvers, 2004) Event Coordination

Content

CH 10  Program Design

CH 9  The Entertainment Experience

Entertainment

CH 10  Program Design

CH 9  The Entertainment Experience

CH 12 Ancillary Programs

Environment

CH 10  Program Design

CH 12  Attendee Management

CH 7  The Event Environment

Food & Beverage

CH 10  Program Design

CH 10 Food & Beverage Operations

Production

CH 10  Program Design

CH 8   Production Fundamentals

Program

CH 10  Program Design

CH 12  Attendee Management

CH 9   The Entertainment Experience

CH 11 Making Memories (Amenities)

Theme

 

CH 7  The Event Environment

MARKETING

(Silvers, 2008) Risk Management

(Silvers, 2004) Event Coordination

Marketing Plan

CH 9  Marketing Issues

CH 4  Accommodating the Audience

Materials

CH 9  Marketing Issues

CH 4  Accommodating the Audience

Merchandise

CH 9  Marketing Issues

CH 11 Making Memories (Amenities)

Promotions

CH 9  Marketing Issues

CH 4  Accommodating the Audience

Public Relations

CH 9  Marketing Issues

CH 6 Safe Operations

Sales

CH 9  Marketing Issues

CH 4  Accommodating the Audience

CH 11 Making Memories (Amenities)

Sponsorship

CH 9  Marketing Issues

CH 4  Accommodating the Audience

OPERATIONS

(Silvers, 2008) Risk Management

(Silvers, 2004) Event Coordination

Attendees

CH 12  Attendee Management

CH 4  Accommodating the Audience

Communications

CH 8  Communications

CH 6 Safe Operations

CH 13 Vendors & Volunteers

CH 14 Knowledge Management

Infrastructure

CH 11  Site Management

CH 5  Providing the Infrastructure

Logistics

CH 11  Site Management

CH 8  Production Fundamentals

Participants

CH 10  Program Design

CH 12  Attendee Management

CH 9  The Entertainment Experience

Site

CH 11  Site Management

CH 3  Developing the Event Site

CH 8  Production Fundamentals

Technical

CH 10  Program Design

CH 11  Site Management

CH 7  The Event Environment

CH 8  Production Fundamentals

RISK

(Silvers, 2008) Risk Management

(Silvers, 2004) Event Coordination

Compliance

CH 3  Legal and Ethical Compliance

CH 8  Communications

CH 3  Developing the Event Site

CH 13 Vendors & Volunteers

Decisions

CH 7  Administrative Safeguards

CH 8  Communications

CH 11  Site Management

CH 9  The Entertainment Experience

CH 11 Making Memories (Amenities)

CH 12 Ancillary Programs

CH 13 Vendors & Volunteers

Emergency

CH 6  Emergency Preparedness

CH 6 Safe Operations

Health/Safety

CH 4  Health and Safety

CH 6 Safe Operations

Insurance

CH 5  Loss Prevention and Security

CH 2   Event Element Assessment

Legal

CH 3  Legal and Ethical Compliance

CH 8  Communications

CH 3  Developing the Event Site

CH 13 Vendors & Volunteers

Security

CH 5  Loss Prevention and Security

CH 12  Attendee Management

CH 6 Safe Operations

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